You need more than a software: You need a BI solution.
Applicata assembled a team of BI & Marketing experts, best of breed software developers and works with the best data scientists to custom build the ideal marketing solution for your company. The right combination of strategy, technical know-how, comprehensive software and hands-on implementation does the trick.
- Derive BI Infrastructure Strategy for your business
- Define and Standardize KPIs
- Propose Marketing Dimensions and Data Attributes
- Identify Customer Segments
- Customer Cohort Analysis
- Develop Customer Lifetime Value Prediction
Software & Implementation
- Cloud Software / Software as a Service
- Develop Custom Data Source Connections
- Implement Data Quality Assurance Measures
- Establish Customer Journey Attribution Models
- Set up Marketing Automation Use Cases
- Codify Predictive Algorithms & Enable Big Data Analysis
= Perfect BI Solution for various industries:
Connect your data
Integrate all the data sources into the Applicata software – with just a few clicks. Benefit from having all information in one “Single Source of Truth”.
Your comprehensive marketing software
End to end lifecycle management, reports and dashboards for C-level, marketing professionals and data analysts.
Review all the web behavior of your customers in one place
Orchestrate all your marketing campaigns across all channels
Full Cost Control
Always know your media cost and compare Budget vs. Actual
Connect Your Data
Quickly and easily integrate all relevant data from all sources
Full user rights management and role-based access control
Safe & Scalable
Your data is fully protected and the software scales with your growth
Flexible Report Builder
Easily build reports by combining all measures and dimensions
Gain insights fast by combining reports on dashboards.
API & Automation
Export your data to 3rd party systems to automate work-flows
What does this mean for you?
All your data in one place. Benefit form a single source of truth.
Improve your marketing campaign ROI through an enhanced focus on all relevant KPI.
Gain a deep understanding of your marketing activities and customers. Take decisive action.