You need more than a software: You need a BI solution.

Applicata assembled a team of BI & Marketing experts, best of breed software developers and works with the best data scientists to custom build the ideal marketing solution for your company. The right combination of strategy, technical know-how, comprehensive software and hands-on implementation does the trick.

BI Strategy

  • Derive BI Infrastructure Strategy for your business
  • Define and Standardize KPIs
  • Propose Marketing Dimensions and Data Attributes
  • Identify Customer Segments
  • Customer Cohort Analysis
  • Develop Customer Lifetime Value Prediction

Software & Implementation

  • Cloud Software / Software as a Service
  • Develop Custom Data Source Connections
  • Implement Data Quality Assurance Measures
  • Establish Customer Journey Attribution Models
  • Set up Marketing Automation Use Cases
  • Codify Predictive Algorithms & Enable Big Data Analysis

= Perfect BI Solution for various industries:

cart
E-Commerce
paper-plane
Travel
microphone
Entertainment
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Dating
bank
Banking
money
Finance

Connect your data

Integrate all the data sources into the Applicata software – with just a few clicks. Benefit from having all information in one “Single Source of Truth”.

Zanox-logo
salesforce-logo
bing-logo
criteo-logo
facebook-logo
Google-Analytics-logo
Google-Adwords-logo
adobe-marketing-cloud-logo
doubleclick-logo
demandware-logo
sylius-logo
magento-logo
Amazon-Web-Services-logo
mediacom-logo
AT-Internet-logo
navision-logo
Weather-Underground-logo
marin-logo
exasol-logo
conversant-logo
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mysql-logo
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Applicata-Customer-Journey-Tracker-logo

Your comprehensive marketing software

End to end lifecycle management, reports and dashboards for C-level, marketing professionals and data analysts.

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Web Analysis

Review all the web behavior of your customers in one place

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Campaign Management

Orchestrate all your marketing campaigns across all channels

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Full Cost Control

Always know your media cost and compare Budget vs. Actual

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Connect Your Data

Quickly and easily integrate all relevant data from all sources

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Data Structure

Full user rights management and role-based access control

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Safe & Scalable

Your data is fully protected and the software scales with your growth

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Flexible Report Builder

Easily build reports by combining all measures and dimensions

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Dashboards

Gain insights fast by combining reports on dashboards.

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API & Automation

Export your data to 3rd party systems to automate work-flows

What does this mean for you?

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Control

All your data in one place. Benefit form a single source of truth.

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Performance

Improve your marketing campaign ROI through an enhanced focus on all relevant KPI.

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Intelligence

Gain a deep understanding of your marketing activities and customers. Take decisive action.

Higher ROI & Customer Retention