Welcome to Applicata’s Blog! On this blog we want to share our knowledge about business intelligence, online marketing and performance marketing with you. We strive to actively exchange ideas, thoughts on development and the latest and best solutions here. Come and visit regularly to check on tips and tricks about how to handle large data sets with the objective to maximize corporate growth and profitability. You can expect interesting blog posts about issues, such as:

• Correct tracking of website visitors
• Multi-Channel Marketing
• Partner & Campaign Management
• Performance marketing in general
• Customer segmentation and deep dive customer analyses
• Optimization of Customer Lifetime Value (CLV)
• And much more.

Additionally, we want to share case studies with you showcasing how we have helped our clients to improve their revenue and profitability with our SaaS (Software-as-a-Service) and data warehouse and business intelligence consulting services.

Have fun!

The Applicata Team