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Blog

End-To-End Conversion Analysis with Google Analytics and Salesforce

Is a negative ROI acceptable when acquiring new customers?

Differentiating New from Returning Customers

Tips for correct e-commerce Tracking

Business Intelligence vs. Google Analytics – Why is a business intelligence solution indispensable for companies?

Correct URL Building with the help of Applicata

UTM Tagging Explained

Carsten Petzold – Interview about Marketing Costs and Raw Data

Growth through Online Marketing – The Big Opportunity

Sebastian Rieschel – Interview about BI and Online Marketing

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Our Mission

We support small & mid-sized companies with technology and know-how so that they can thrive and compete.

Contact Us

”house” Applicata GmbH
Martin-Buber-Strasse 25
14163 Berlin

”envelope” contact@applicata.de

Marketing & BI Newsletter

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We’re hiring!

Project / Product Manager (m/w)
Berlin, Germany
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Senior Developer PHP/SQL (m/w)
Berlin, Germany
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Junior Developer PHP/SQL (m/w)
Berlin, Germany
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