Why does Applicata exist?

The “Big Guys” have an unfair advantage, so we made it our mission to Democratise Online Marketing

We support Small & Mid-Sized Companies

with Technology and Know-How

so that they can thrive and compete.

We answer the question:

When I invest €1 into a specific marketing campaign – how much profit will I make from it?

We are experienced Online Marketing and BI Experts

Our team builds on 20+ years of experience in the Online Marketing, Ecommerce and Business Intelligence field.

Sebastian Rieschel, MD (Tech & Product)

  • A real data native, having built software solutions throughout his entire career
  • Graduated from HHL – Leipzig Graduate School of Management
  • Started his career working for Jamba, where he accompanied the market entry to the US
  • Co-founded Smava – the first peer-to-peer credit platform in Germany
  • Worked on numerous BI and Online Marketing projects for renowned companies like Groupon and Project A
  • Realizing that all online companies need a robust big data analytics software solutions combined with superior consulting and support he founded Applicata in 2013

Carsten Petzold, MD (Sales & Marketing)

  • Lived in the USA for over 8 years, launching and scaling 3 start-ups in the E-Commerce / Internet Technology field
  • Graduated from HHL – Leipzig Graduate School of Management
  • He spearheaded Spreadshirt’s market entry to the US
  • In 2012, he successfully sold LTLprints.com
  • Carsten is in charge of marketing, sales and customer success at Applicata
  • He loves to see customers run their performance marketing more profitably at scale

The Team: Data Nerds and Marketing Experts

Beate Edison

Key Account Manager

Luis Hügel

Product Manager


A vibrant mix of highly qualified Developers, Marketing Professionals, Product Managers and Data Nerds to provide the best value to our customers.

We put countless hours into developing our software and creating real-life use cases with actionable insights.

The team lives and breathes data analysis, having worked for great companies like Jamba, Groupon, Project A Ventures, Spreadshirt and more.